We optimize the relationship between financial service providers and their customers

The ongoing development of digital media and their proliferation in everyday life have resulted in a culture of constant change in business and society. One consequence for the financial industry is that fundamental values such as security, discretion and trust must be given greater attention in the design of technical systems. The extensive use of digital media is also changing customer needs and expectations concerning the transparency, availability and comprehensibility of the information provided.

The SDFB takes up these topics and develops innovative concepts and model solutions for communication, information and transaction services. As a result of its applied R&D activities, it is able to create customer-oriented media solutions that optimize the relationship between financial service providers and their customers.

The purpose of the SDFB Institute

The purpose of the institute is to research and develop customer-oriented media solutions that optimize the relationship between Swiss financial service providers and their customers. To this end, the institute has set itself the following tasks:

  • Initiate, carry out and support research and development projects
  • Participate in professional conferences and workshops and organize its own events
  • Publish findings

The purpose of the SDFB Foundation

The purpose of the foundation is to support Swiss institutes of higher education and their design departments in their efforts to conduct theoretical and applied research into the design of holistic, forward-looking models, scenarios and processes for users of intelligent systems in the financial industry. This research takes socio-cultural and creative factors into account.

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